A key part of a manager’s job is communicating information to others. Required: Explain the importance of good communication

The need for clear and concise communication and the consequences of poor communication must be understood by a profession which exists to provide information to others. Poor communication leads to ineffective control, poor co-ordination and management failure.

(a) Good communication is important because:
– individuals know what is expected of them
– better co-ordination within the organisation
– improves control of the organisation’s plans, procedures and staff
– the instructions of management are understood
– encourages group and team cohesiveness
– can lead to the reduction of stress
– bias, distortion or omission can be removed
– secrecy and misunderstanding is reduced or removed
– information is received by appropriate person
– conflict in the workplace is reduced



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