Communication II July 2013 Past Paper – KNEC Diploma

Communication II July 2013 Past Question Examination Paper – KNEC

This Past Paper examination was examined by the Kenya National Examination Council (KNEC) and it applies to the following Certificate courses

  • Diploma in Secretarial Studies – Module II

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THE KENYA NATIONAL EXAMINATIONS COUNCIL
DIPLOMA IN SECRETARIAL STUDIES
MODULE II
COMMUNICATION II
3 hours

  1. (a) Rewrite the following sentences according to the instructions given after each.

(8 marks)

(i)            “Did you have a good flight?” Jesse asked Mary.
(Rewrite the sentence in reported speech.)
(ii)           I quarrelled with her        ‘ a trivial matter.
(Fill in the blank space with a suitable preposition.)
(iii)          She her always work does neatly.
(Arrange the words in the correct grammatical order.)
(iv)          John emphasized that saving money is a good habit. (Replace the underlined word with a synonym.)
(v)           His bodyguard prevented the crowd from harming him. (Rewrite the sentence beginning: He was …)
(vi)          She  and nobody else should be punished.
(Fill the blank space with an emphatic pronoun.)
(vii)         This boy’s mother has come,
(Rewrite the sentence in plural.)
(viii)        The Office Manager chaired the staff meeting. (Rewrite in passive voice.)

(b) Superior Limited will be hosting this year’s international conference for marketers. As the organizing secretary, explain four steps of preparation that should be taken to make the conference successful.          (8 marks)

(c) The bar chart below shows the various forms of communication used by Spark Limited:

KEY
A Face-to-face
B Letters
C Memoranda
D E-mail
E Telephone

(i) State the leading form of communication.  (2 marks)

(ii) Explain three reasons why it is the preferred form of communication. (6 marks)

  1. You are the Assistant Operations Manager of Jamii Bank Ltd. The bank intends to relocate

from the city outskirts to the Central Business District. Write a circular letter to all your stakeholders informing them about the relocation.       (17 marks)

  1. The Board of Directors of City Enterprises has noted that most of the long-serving employees

have been leaving the firm. As the Assistant Manager, you have been requested to investigate the matter and write a report with recommendations. Assume that you have completed the investigations and write the report.       (20 marks)

  1. In about 250 words write an essay on; “The Importance of Maintaining Good Roads to a Country’s Economy.” (16 marks)

5. Read the passage below and then answer the questions that follow it:

The launch of the Small and Medium Enterprises (SME) Handbook is a significant milestone in the quest to address the lack of information by the Small and Medium Enterprises (SMEs) in Kenya. The handbook is a collaborative effort between the Ministry of Trade, other ministries and the private sector.

Poor access to information has been identified as one of the key challenges facing SMEs. This lack of information causes small business people to lose opportunities as they are by-passed by the programmes and policies that are meant to benefit them. Further, the challenge leads to these SMEs lacking information on how to run their businesses. The challenge among others, has proved to be a major obstacle in the development of SMEs.

In an effort to address these challenges, the government has committed itself to work with private sector partners in providing solutions. As a result, the SME Handbook will help in the development and promotion of SMEs as a key driver of economic growth and improvement of living standards.

The SME Handbook has several benefits. To begin with, it will provide a roadmap for SMEs on what is available for them in both the public and private sectors. It will also provide a well of information on how to run their businesses. This information will empower them to become better business people. The SME Handbook’s distribution network will ensure that the book reaches all small business people countrywide. This will mitigate, to a large extent, the problem of lack of access to important information by providing appropriate, timely and useful information to the business community. The handbook will, moreover, provide an easy-to-use reference document for players in the sector.

A major outcome of the SME Handbook will be to spur demand for services and products. Small business owners in the SME sector will thus find it easier to seek out those offering the various services in their areas. The book will, in addition, go a long way in addressing the challenges of access to timely and relevant business information to the sector. This is spelt out in Sessional Paper No. 2 of 2005 titled “Development of Micro and Small Enterprises for Wealth and Employment Creation for Poverty Reduction.” The book will also provide key insights into the government’s plans for the SME sector.

For the SME Handbook to serve the intended purpose, the information has been packaged into various categories. The first category is on information on the sector by experts and stakeholders. It has information that will enable SMEs and any other people interested in the sector to understand its dynamics and what drives it. Information on business skills is another category. This is because one of the biggest deficits that the small business people have in Kenya is knowledge of business skills. For instance, there are many important initiatives and services that SMEs have heard about, but have no idea where and how they can access them. This category also features such things as writing business plans and the use of bar codes among others. The section, therefore, carries the most critical information on business skills which is required to successfully, run a business.

In addition, information on government services available to small businesses and public agencies is a category. These agencies include trade attaches in various missions abroad and local contacts of district offices for trade, industry and enterprise development services. Unfortunately, very little information has been made available to people on what these services are, and how and where they can be accessed.

A further category is information on Business Members Associations that support the growth and development of small businesses. The Handbook has profiled business associations from various parts of the country, as well as initiatives launched by donors and non-governmental organizations to support the SME sector. This is to showcase the support organizations that are available to small business people, throughout the country and where such assistance can be accessed.

For the SME Handbook to realise its benefits, it will be distributed intensively through a network of government as well as umbrella organizations of SMEs in the country. These organizations include the National Chamber of Commerce and Industry, Micro and Small Enterprises Federation, Kenya National Alliance of Street Vendors and Informal Traders, among others.

Adapted from: “Small and Medium Enterprises” September; 2011.

(a)  State, according to the passage, the meaning of the following words and phrases. (6 marks)

(i)  milestone
(ii)  major obstacle
(iii)  mitigate
(iv)   go a long way
(v)  deficits
(vi)  showcase
(b)Explain, according to the passage, the categories into which information in the SME
Handbook has been packaged.    (8 marks)

(c)  In about 140 words, and according to the passage, explain the benefits that Small and
Medium Enterprises will derive from the launch of the SME Handbook. (9 marks)

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