Effective allocation of resources of the organization is essential for strategy implementation.
Without resources, an organization cannot achieve its objectives. Resource allocation is therefore a central management activity that allows for strategy execution. Strategic management enables resources to be allocated according to the priorities established by the annual objectives.
It should be possible to implement the chosen strategy with the resources available to the organization. Resources are also necessary so as to motivate people to get included in strategy implementation
- PQR Ltd. operates a chain of supermarkets. Its strategy has been to adjust product prices to accommodate differences in customers, products, locations and other variables. The market has become increasingly competitive and PQR Ltd. has decided to change its strategy. In future, it will provide a high quality service by introducing Total Quality Management (TQM) techniques in every supermarket. Explain the relevance of a programme of TQM for PQR Ltd. in the implementation of its new strategy