(b) Explain the environmental factors that a marketing manager should consider before entering the international market

i) Social-cultural environment
The social institutions and beliefs, values, customs, lifestyles and desires of the market.
ii) Technological factors
Techniques, skills, tools and equipment, products and raw material.
iii) Competition
iv) Economic environment
Stage in the business cycle of economy, inflationary trends, monetary ad physical policies, balance of payments.
v) Political-legal environment
Laws and regulations, political stability, political climate (hostile) judicial system etc

Market Skimming Pricing

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