It should also be noted that many organisations display combinations of structure. A manufacturing division may be organised along traditional lines whilst the marketing department may be organised along the lines of a matrix organisation.
In reality, organisational structures are often a mix of formal, hierarchical structures and other forms. However, there is the danger that Greg Pye might end up with an inappropriate and clumsy construct. The benefits of both could be achieved through a hybrid structure.
The production department, with its need for uniformity and certainty could remain as a traditional hierarchical structure. The marketing department requires less formality and exists in a more uncertain environment, thus a matrix organisation, based in teams and products, might be more appropriate.
Overall however, a team based, product driven approach could be developed
