International Marketing July 2016 Past Paper – KNEC Diploma

International Marketing July 2016 Past Examination Question Paper – KNEC

This Past Paper examination was examined by the Kenya National Examination Council (KNEC) and it applies to the following courses:

  • Diploma in Sales amd Marketing

  • Business Education Single and Group Certificate Examinations

Note: To easily navigate through the KNEC Past Examination Paper Pdf below, Mobile phone users are advised to use Mozilla or Chrome browsers

July 2016
3 hours

1. (a) The government of country X has imposed tariffs on certain imported goods.
Explain six negative consequences that may be caused by the move. (12 marks)
(b) Bema Manufacturing Company Limited intends to venture into the export of its products into a certain foreign market. Highlight four ways in which the organization may undertake such exporting. (8 marks)

2. (a) There are certain trends in the political-legal environment that an international marketer should assess before entering a foreign market. Explain six such trends. (12 marks)
(b) There are certain bottlenecks that a multinational company needs to address when undertaking marketing communication in a foreign market. Outline four such bottlenecks. (8 marks)

3. (a) Explain five strategies that a multinational company may use in order to minimize political risks in a foreign market. (10 marks)
(b) One of the regional economic groups that was formed recently is the East African community. Explain five factors that may be hindering the effective operations of the community. (10 mans)

4. (a) Explain five criteria that an organization may use to evaluate the attractiveness of a foreign market. (10 marks)
(b) One of the challenges that a multinational company may face when operating in a foreign market is government controls. Highlight five such controls that a government could impose. (10 marks)

5. (a) Fatuma, a marketing consultant, has been contracted by a multinational firm to carry out a marketing research exercise within its international market. Outline five types of information that the exercise may seek to collect. (10 marks)
(b) One of the forms of regional integration that countries can adopt is the common market. Describe five features of this form of integration. (10 marks)

6. (a) Explain five circumstances under which an international company may adopt the skimming pricing strategy for its products in a foreign market. (10 marks)
(b) An international marketer who deals with automobiles has decided to use licensing as a strategy to enter a foreign market. Explain live reasons that may have led the company to adopt this strategy. (10 marks)

7. (a) Explain six benefits that a country may derive from joining a regional economic grouping, (12 marks)
(b) Explain four trends in the demographic environment of a foreign market that may affect the marketing activities of an organization in that market. (8 marks)

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