MAZIWA DAIRIES LTD Maziwa Dairies Ltd. processes and distributes milk and milk products. Ngure, the proprietor of the business inherited the business from his father. He is conversant with details of buying, advertising and depot management. Each one of his depot managers and branch staff meet once every two weeks to review progress on operations. Ngure visits each depot every 2 to 3 days each week to work and supervise the branch managers. Ngure is worried about communication and the level of motivation among the employees of the enterprise. He feels that at the fortnightly meetings he had held, all his mangers and staff listened carefully, but judging from their actions, he has begun to wonder whether they had understood what he said. Ngure has noted that many o his policies were not being strictly followed,. For instance, in the stores, he often had to re-write advertising messages, while in some of the depots, the employees were talking of joining a workers union. Managers and employees were quoted as saying that they did not know the intentions of their employer. They believed that they could do better if they had an opportunity to communicate with Mr. Ngure and his assistants at the head office. On his part, Ngure feels that many of his managers in the head office and in the depots as well as most of the employees are merely doing their job. They are not showing any real imagination or drive. He is also concerned that some of his best employees had quit and taken positions with a competitor. Mr. Ngure has approached a management consultant to advise him on the best way to motivate his staff and communicate better. Required: What incentives would Ngure offer his staff in order to motivate them?

Mr. Ngure could take the following steps to motivate his employees:
(i) Define specific communication objectives prior to actual communication.
(ii) Establish communication mechanisms through which organizational members can interact regularly.
(iii) Facilitate frequent face-to-face interactions between supervisors and employees.
(iv) Encourage employees to express their ideas and concerns in dealing with their jobs.
(v) Solicit information from employees concerning their careers and personal problems.
(vi) Involve employees in formulating their task objectives and responsibilities.
(vii) Provide employees with timely feedback on their job performance.
(viii) Inform employees on any changes in the company’s objectives and policies as soon as possible.
(ix) Periodically evaluate the firm’s communication effectiveness.

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