There is need to verbal communication in order to provide clarification to the staff on the various issues he is addressing.
(ii) Need for future reference
In case he needs evidence or reference in future, he needs to use written documents like the memo.
(iii) Time
The urgency of the issue being communicated determines which method to use. If the notice is short, then verbal communication is preferred.
(iv) Need to demonstrate
In case a process is to be explained to the staff, for example, the process of having a requisition paid, Samson it is better using non verbal style such as flow charts.
(v) To eliminate different assessments
People have different assessment about various issues and therefore to clarify the main object, it is better is Samson uses verbal communication that allows room for answers.
(vi) Need to cultivate trust and relationship with the staff
This requires him to engage more in verbal communication where he gets to be in direct contact with the persons themselves.
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MAZIWA DAIRIES LTD Maziwa Dairies Ltd. processes and distributes milk and milk products. Ngure, the proprietor of the business inherited the business from his father. He is conversant with details of buying, advertising and depot management. Each one of his depot managers and branch staff meet once every two weeks to review progress on operations. Ngure visits each depot every 2 to 3 days each week to work and supervise the branch managers. Ngure is worried about communication and the level of motivation among the employees of the enterprise. He feels that at the fortnightly meetings he had held, all his mangers and staff listened carefully, but judging from their actions, he has begun to wonder whether they had understood what he said. Ngure has noted that many o his policies were not being strictly followed,. For instance, in the stores, he often had to re-write advertising messages, while in some of the depots, the employees were talking of joining a workers union. Managers and employees were quoted as saying that they did not know the intentions of their employer. They believed that they could do better if they had an opportunity to communicate with Mr. Ngure and his assistants at the head office. On his part, Ngure feels that many of his managers in the head office and in the depots as well as most of the employees are merely doing their job. They are not showing any real imagination or drive. He is also concerned that some of his best employees had quit and taken positions with a competitor. Mr. Ngure has approached a management consultant to advise him on the best way to motivate his staff and communicate better. Required: What incentives would Ngure offer his staff in order to motivate them?
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