Transformation and Social Marketing Past Examination Question Paper – June/July 2015
This Past Paper examination was examined by the Kenya National Examination Council (KNEC) and it applies to the following courses:
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Diploma in Social Work and Community Development
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THE KENYA NATIONAL EXAMINATIONS COUNCIL
DIPLOMA IN SOCIAL WORK AND COMMUNITY DEVELOPMENT
MODULE III
TRANSFORMATION AND SOCIAL MARKETING
3 hours
1. a) (i) Explain the meaning of the term culture. (2 marks)
(ii) Describe four elements of culture. (8 marks)
b) Explain five social institutions. (10 marks)
2. a) (i) Explain the meaning of the term socialization. (2 marks)
(ii) Describe four features of the process of socialization. (8 marks)
b) Outline five causes of social change. (10 marks)
3. a) Describe four types of endogenous conflicts in a society. (8 marks)
b) Explain six elements of a community. (12 marks)
4. a) Explain the meaning of each of the following terms as applied in culture:
(i) Ethnocentrism;
(ii) Culture lag;
(iii) Culture traits;
(iv) Culture pattern. (8 marks)
(i) Explain the meaning of the term a social system. (2 marks)
(ii) Describe five characteristics of a social system. (10 marks)
5. (a) Explain the meaning of each of the following concepts as applied in social marketing:
(i) Barriers;
(ii) Audience;
(iii) Benefits;
(iv) Competition;
(v) Determinants of behaviour.
b) Describe the five P’s of social marketing.
6. a) Describe four phases of research and planning stage of the social marketing process. (8 marks)
(b) Explain six advantages of using newspapers in social marketing.
7. (a) (i) Differentiate between social and commercial marketing.
(ii) Describe each of the following techniques used to promote behavioural change:
i. Prompts;
ii. Norms;
iii. Incentives. (6 marks)
(b) Explain five strategies that can be used to influence behaviour change in social marketing. (10 marks)
8. (a) Describe the following approaches of cognitive theory processing:
(i) Agenda setting;
(ii) Priming;
(iii) Flaming;
(iv) Cultivation theory. (8 marks)
(b) Describe the six stages of the social marketing process. (12 marks)
