Public Relations notes - KNEC Diploma | KNEC| KASNEB| KISM| Ebooks Kenya

This subject is examined in the following Diploma courses by KNEC:

KNEC: Diploma in Sales and Marketing – Module II

The topics covered in the course content are as follows:

Topic 1: Introduction to public relations
Topic 2: Human relation
Topic 3: Public relations
Topic 4: Ethics and functions of public relations personnel
Topic 5: Media of public relations activities
Topic 6: Developing the public relations strategy
Topic 7: Specific areas of public relations
Topic 8: Customer relations
Topic 9: Emerging trends and issues in public relations