Market Competition
Competence:
The trainee should have the ability to demonstrate an understanding of supply market competition.
Chapter Structure
- Role of Competition in Supply Market
- The Product Life Cycle
- Michael Porter’s Five Forces Model of Competition
- Practice Questions
Further Reading:
1. The Chartered Institute of Purchasing & Supply. Procurement and Supply Environments. Lincolnshire, 2012
2. www.economicsonline.co.uk
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