Financial Aspects of Marketing notes – KNEC Diploma

This subject is examined in the following Diploma courses by KNEC:

• KNEC: Diploma in Sales and Marketing – Module III

The topics covered in the course content are as follows:

Topic 1: Introduction to accounting
Topic 2: Materials costing and control
Topic 3: Labour costing
Topic 4: Overhead costing
Topic 5: Marginal costing and short-run decisions
Topic 6: Long-run investment decisions
Topic 7: Budgets planning and control
Topic 8: Standard costing
Topic 9: Cost estimation
Topic 10: Ratio analysis
Topic 11: Process costing
Topic 12: Profit and transfer pricing
Topic 13: Sources of business finance
Topic 14: Managing working capital

Topic 15: Emerging trends and Issues in financial Aspects of Marketing