Table of Contents
HUMAN AND PUBLIC RELATIONS
This unit or subject is examined by KNEC on those taking the following courses:
Introduction
This module unit is intended to equip the trainee with knowledge, skills and attitudes that will enable him/her to have good interpersonal relations in a working environment.
General Objectives
At the end of the module unit, the trainee should be able to:
- Recognize the importance of human relations in a working environment
- Relate human relations to productivity levels
- Demonstrate an understanding of the role of public relations in a business set up
- Acquire the necessary background knowledge for further studies in human relations and related disciplines
- Demonstrate an understanding of the basic principles and techniques applied in dealing with public relations problems
The topics that need to be covered as required by KNEC in this unit/subject are as follows:
Topic 1: Introduction to Human Relations
- Meaning of human relations
- Need to study Human behaviour
- Human relations theories
- Essentials of human relations
Topic 2: Social Organization
- Meaning of social organization
- Factors determining social stratification
- Meaning of bureaucracy
- Characteristics of bureaucracy
Topic 3: Personality
- Definition of personality
- Constituents of personality
- Origin of personality
- Factors that make individuals to differ
Topic 4: Attitudes
- Definition of terms
- Formation of attitudes
- Effects of attitudes on behavior
Topic 5: Frustration and Defense Mechanism
- Definition of frustration
- Causes of frustration
- Defense mechanisms to frustration
- Solutions to defense mechanisms
Topic 6: Introduction to Public Relations
- Definition of public relations
- Importance public relations
- Evolution of public relations
- Role of public relations in an organization
Topic 7: Scope of Public Relations
- Definition of publics
- Scope of public relations
- Types of Publics
- Relationship between an organization and the Publics
Topic 8: Ethics of Public Relations
- Definition of ethics
- Functions of public relations department
- Functions of public relations officer
- Qualities of a public relations officer
- Code of consultancy practice
- Code of professional conduct
Topic 9: The Media and Public Relations Activities
- Definition of media
- Media used in public relations activities
- Factors influencing choice of media in public relations activities
Topic 10: Planning, Implementing and Evaluating Public Relation Programmes
- Planning and implementation of public relations programme
- Factors considered when choosing the implementers of a public relations programme
- Method of evaluating a public relations programme
Topic 11: Special Uses of Public Relations
- Special areas of public relations
- Distinction between the special areas of public relations
Topic 12: Emerging Issues and Trends
- Emerging issues and trends
- Challenges posed by emerging issues and trends
- Ways of coping with the challenges posed by emerging issues and trends
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