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THE KENYA NATIONAL EXAMINATIONS COUNCIL
DIPLOMA IN ROAD TRANSPORT MANAGEMENT
MODULE II
HUMAN AND PUBLIC RELATIONS
1. (a) Outline five responsibilities of a public relations officer in an organization.(10 marks)
(b) Explain five ways in which a public relations consultant may contravene the requirements of the professional code of ethics with regard to clients. (10 marks)
2. (a) Explain five benefits that an organization may derive from establishing a strong corporate identity. (10 marks)
(b) Outline five limitations of outdoor advertising as a media for public relations activities. (10 marks)
3. (a) Explain four differences between public relations and advertising. (8 marks)
(b) Explain six consequences of mismanaging crisis situations in an organization. (12 marks)
4. (a) Outline five indicators of good human relations in an organization. (10 marks)
(b)Explain five factors that influence employee attitude in an organization. (10 marks)
5 (a) Explain the ways in which co-workers may be a source of frustration for an individual employee. (10 marks)
(b) Outline five components of personality. (10 marks)
6. (a) Explain five reasons that make it necessary to prepare a budget when planning a public relations programme. (10 marks)
(b) Explain five factors that lead to social stratification. (10 marks)
7. (a) Explain five measures that may be taken by a public relations manager to ensure successful implementation of a public relations programme. (10 marks)
(b) Outline five consequences of negative employee attitude towards the organization in which they work. (10 marks)
