Public relations November 2016 – KNEC Diploma

Public relations November 2016 Past Examination Question Paper – KNEC

This Past Paper examination was examined by the Kenya National Examination Council (KNEC) and it applies to the following courses:

  • Diploma in Sales and Marketing – Module II

Note: To easily navigate through the KNEC Past Examination Paper Pdf below, Mobile phone users are advised to use Mozilla or Chrome browsers

November 2016
Time: 3 hours

1. (a) Explain five roles of public relations in the marketing efforts of an international company. (10 marks)
(b) The Public Relations Manager at Kisima Limited has noticed increased cases of indiscipline within the department. Explain the measures that he should take to minimize such cases. (10 marks)

2. (a) Highlight five ways in which a marketing company may promote good relations with its customers. (10 marks)
(b) Outline the standards that public relations practitioners should observe in their conduct towards a client as stipulated by the code of consultancy practice. (10 marks)

3. (a) Explain five factors that may influence the choice of media for public relations activities by an organization. (10 marks)
(b) The Public Relations Manager at Mutalia Limited encourages the members of staff to embrace teamwork. Explain the benefits that the organization may derive from this practice. (10 marks)

4. (a) Explain the methods that a public relations team in a company may use to evaluate the effectiveness of a public relations campaign. (10 marks)
(b) Explain the roles of distributors as one of the publics of a marketing firm.
(10 marks)

5. (a) Explain the importance of the professional code of conduct in the practice of public relations in Kenya. (10 marks)
(b) Outline five circumstances under which a marketing company may find it necessary to use news releases in implementation of its public relations strategy. (10 marks)

6. (a) Explain five types of images that an organization may project to its publics. (10 marks)
(b) There are a number of reasons that may make a customer service officer to perceive a customer as challenging. Outline these reasons. (10 marks)

7. (a) Explain the reasons that make radio a popular media of public relations activities among the publics of an organization. (10 marks)
(b) Explain five methods that a manager may use when preparing a budget for a public relations campaign. (10 marks)

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