Public Relations – November 2019 Past Paper KNEC Diploma

Past Examination Question Paper – KNEC

This Past Paper examination was examined by the Kenya National Examination Council (KNEC) and it applies to the following courses:

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THE KENYA NATIONAL EXAMINATIONS COUNCIL

DIPLOMA IN HUMAN RESOURCE MANAGEMENT

MODULE II

PUBLIC RELATIONS

1. (a) Explain five reasons that make it necessary for an organization to engage in public relations activities. (10 marks)

(b) Outline five ways in which a public relations manager may contribute to poor human relations among the members of a public relations department. (10 marks)

2. (a) The use of internal media of public relations in an organization aims at achieving certain objectives. Outline six such objectives. (12 marks)

(b) Explain four components of human relations. (8 marks)

3. (a) Zarura Limited is in the process of changing its corporate identity. Explain five reasons that may have necessitated this move. (10 marks)

(b) Outline five advantages of using the radio as media for public relations in an organization. (10 marks)

4. (a) Despite the benefits associated with having an in house public relations department, some organizations prefer to source for public relations services from consultancy firms. Explain five reasons that may account for this practice. (10 marks)

(b) Outline five roles played by public relations research in an organization. (10 marks)

5. (a) Outline five ways in which public relations facilitates effective crisis management in an organization. (10 marks)

(b) Explain five factors that are likely to limit the number of public relations activities undertaken by an organization in a year. (10 marks)

6. (a) Explain five measures that a public relations professional body should take to ensure that members uphold the integrity of their profession. (10 marks)

(b) Describe the steps that should be followed when conducting a public relations research in an organization. (10 marks)

7. (a) Explain five techniques that may be used to evaluate a public relations programme in an organization. (10 marks)

(b) Explain five measures that may be taken by a public relations manager to ensure proper implementation of a public relations programme. (10 marks)

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