Transformation and Social Marketing Past Examination Question Paper – Oct/Nov 2016
This Past Paper examination was examined by the Kenya National Examination Council (KNEC) and it applies to the following courses:
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Diploma in Social Work and Community Development – Module III
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THE KENYA NATIONAL EXAMINATIONS COUNCIL
DIPLOMA IN SOCIAL WORK AND COMMUNITY DEVELOPMENT
MODULE III
TRANSFORMATION AND SOCIAL MARKETING
3 hours
SECTION A: SOCIAL TRANSFORMATION
Answer at least TWO questions from this section.
1. (i) Explain the meaning of the term “social transformation”. (2 marks)
(ii) Describe five causes of social transformation within a community. (10 marks)
b) Diffusion of an idea seeks to explain how the idea is taken up in a population. Explain four possible reasons that cause certain innovations to spread more quickly within a given society. (8 marks)
2. a) Explain the five step process in a community action model.
b) Technological change is continually impacting and reshaping our economy.
Highlight five characteristics of technological change. (10 marks)
3. a) Explain six barriers to changes in cultural beliefs, norms and values of a community. (12 marks)
b) Describe four causes of negative population growth in some countries.
4. a) Explain the following stages of social transformation:
(i) Forming; (2 marks)
(ii) Storming; (2 marks)
(IIi) Nooning; (2 marks)
(iv) Performing; (2 marks)
(v) Transformation. (2 marks)
(b) Describe live impacts of technological change. (10 marks)
SECTION B: SOCIAL MARKETING
Answer at least TWO questions from this section.
5. a) i) Distinguish between “commercial” and “social” marketing.
ii) Evaluate five key features of social marketing
b) Organizations with limited resources will segment their markets so that they can consolidate their resources. Outline three other reasons for market segmentation. (6 marks)
6. (a) Highlight six advantages of a distribution channel to a small organization. (12 marks)
(b) (i) Explain the meaning of the term market penetration. (2 marks)
(ii) Describe three techniques of increasing market penetration. (6 marks)
7. (a) Explain five social factors in marketing that influence products. (10 marks)
(b) Describe five elements of marketing mix strategies for a breast cancer screening campaign for older women. (10 marks)
8. (a) Explain six challenges facing social marketing. (12 marks)
(b) Describe four drawbacks of television advertising. (8 marks)
